Everything You Didn’t Learn in School—But Need to Know

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Course 1: Getting your Acupuncture Business Established: Setting your foundation for a successful, sustainable, and legally sound practice. (3 hours)

Starting your own acupuncture practice is exciting — but it can also feel overwhelming. This course walks you step by step through everything you need to confidently open your doors and build a strong foundation for long-term success.

You’ll learn how to:

• Choose the right business name and entity type 
• Secure your EIN, NPI, and required licenses 
• Protect yourself with the right insurance coverage 
• Set up business banking and bookkeeping the smart way 
• Find the right practice location and treatment space 
• Create your service menu and set confident pricing 
• Build your website and online presence 
• Stay compliant with HIPAA, biohazard, and legal requirements 
• Decide whether to take insurance or stay cash-based 
• Save money with proven strategies for supplies, software, and systems 
• Hire your first employee the right way
   

By the end of this course, you’ll have a clear roadmap and the exact tools you need to launch your acupuncture business with confidence — avoiding costly mistakes and setting yourself up for growth.

(How to hire, onboard, and manage staff legally and efficiently)
🕒 ~5 hours

1. Hiring Admin/Front Desk

• Sample job posting & interview forms 
• Phone screening + in-person interview guides 
• Employee manual & operations manual 
• Required documentation (I-9, DL renewals, etc.) 
• Unemployment forms & timeliness
   

2. HR Compliance & Management

• Required employment law posters (include service links) 
• Sexual harassment policy requirements (state-specific) 
• Hep B titer law (must offer + pay) 
• Infractions documentation, employee file management 
• Firing employees legally: state-specific best practices 
• Gusto walkthrough + referral link
   

3. Hiring Other Acupuncturists

• Tracking licensure, CPR, CEUs, TB tests 
• Legal requirements for acupuncturist employees 
• What you cover as an employer 
• Employee status vs. contractor differences 
• Gusto usage again here for onboarding and payroll
   

(How to fill your schedule and build your brand)
🕒 ~5 hours

1. Foundational Marketing

• Choosing a niche and becoming the local expert 
• Google, Yelp, Bing listings 
• Landing pages and SEO tips 
• FAQs, content for client education
   

2. In-Person & Relationship Marketing

• Networking with chiropractors, doctors 
• Sample intro letters 
• Doctor meeting scripts and referral request strategy 
• Booth events (where and how to set up)
   

3. Social Media & Online Growth

• Social content calendar and packages (include editable content) 
• Hashtag use and platform tips 
• FAQs for online content 
• Email list building basics
   

4. Product & Service Upsells

• How to introduce and upsell herbs 
• Using Fullscript (with your referral link) 
• Creating passive income with online product platforms